The skinification of hair is the biggest haircare trend of the moment… Put simply, it refers to the increase in these sophisticated formulas and ingredients used in hair care products that have traditionally been used in skincare. Although we may think the hair and the skin are nothing alike, they are in fact, very similar. The skin, hair, AND nails are all made up of the same key substance… which is keratin. Keratin is a fibrous protein that comes in many different forms and takes shape to become soft or hard as well. To put this in perspective, think of this… your hair grows out of your skin… in fact, hair is an appendage of the skin and also shares a similar makeup of mostly keratin… so many of the ingredients that benefit the skin like Coenzyme Q10 or Hyaluronic Acid, also benefit the hair.
SCALP SCRUBS & MICELLAR CLEANSING
Scalp Scrub: We’ve seen the emergence of a new sub-category of products focusing primarily on scalp health… You can think of the scalp as an extension of your face. We put a lot of effort into our skincare and the scalp deserves the same level of care and attention. We recommend the ALTERNA Haircare Cleanser.
Micellar Cleanser: Popular because it is less abrasive and gentler for the skin, micellar technology works to remove dirt and oil by using positive and negative ions to attract dirt and oil. We recommend the ALTERNA Haircare Micellar Cleanser.
DRY, AGING HAIR
Anti-Aging Coenzyme Q10: What happens when our skin ages? Let’s talk about what happens when your hair ages and Q10 can turn back time!
Hyaluronic Acid: Produced naturally in our bodies, this molecule can hold up to 100 times its own weight in water.
Panthenol: Responsible for moisture! Widely used in skin and hair care. Other key beauty ingredients that are great for the hair are Ascorbic Acid (Vit C) antioxidant, Ceramides (lipid fatty acids), and Niacinamide (Vit B3)
OVERNIGHT SERUMS & CUSTOM HAIRCARE
Overnight Serum: Who has time for a face mask? Overnight serums are so popular because they do the work while you sleep! It’s the same for our hair. Matching this trend, we have options to repair our hair while we sleep using skincare-inspired ingredients.
Customized Haircare: Who doesn’t want something that is made just for them right?! Whether it’s monogrammed moisturizer, personalized fragrances, or custom match foundation – Custom beauty is about having your products tailor-made and perfect “just for you”! Haircare is following suit with the option to custom mix your hair treatments at home! Using skincare-inspired ingredients!