TikTok is the go-to app for things to go viral on, especially makeup. Trends and products go viral and get tested by well known beauty tiktokers like @glamzilla and @mikaylanogueira to see if they’re worth the hype. Here is a list of 8 beauty products that have gone viral and have received the stamp of approval by many trusted beauty tiktokers and celebrities!
The Kosas concealer has been trending on Tiktok and has been praised by celebrities and social media influencers who tend to go for the no-makeup makeup look (including Hailey Bieber). It has a creamy consistency that blends easily and has medium coverage. This is a perfect everyday concealer.
The Charlotte Tilbury Hollywood Flawless Filter has become a cult classic! It can be used as a primer or alone to give you a glow from within and radiant finish. This has been trending on TikTok as another essential for the no makeup makeup look.
The Huda Beauty Easy Bake Loose Baking & Setting Powder is loved by many makeup artists and beauty tiktokers. Using pink loose powders or blush around your under-eye has been trending recently to give a soft, brightening effect. The Huda Beauty powder in Cherry Blossom went viral on Tiktok and for good reason! The product does not give you flashback and keeps your makeup together all night.
Selena Gomez’s brand Rare Beauty has received amazing reviews in the makeup world. The Rare Beauty Soft Pinch Liquid Blush is one of the most popular blushes out there right now. The blush is super pigmented where a little really goes a long way! One bottle will last you forever.
The Fenty Beauty Poutsicle Hydrating Lip Stain is a recent addition to Rihanna’s beauty line and immediately went viral on TikTok. It comes in four yummy shades that will last you all day long, without any need to reapply. Beauty tiktokers have been doing wear tests with this lip stain and the results are promising.
Feathered and soap brows are the new look but keeping your eyebrow hairs up can be a struggle. The Anastasia Beverly Hills Brow Freeze Stylying Wax has a strong hold that will keep them up even if your brow hairs are stubborn. This is another trending product on Tiktok that has received great reviews.
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