Everything you need to know about Prime Day 2023

Your online 'primer' to get you ready for the main event!

Mark your calendars for July 11th and 12th because Amazon Prime Day is on its way! New and existing Prime members have exclusive access to hundreds of deals for 48 hours — and it can’t be found anywhere else!

Want to know how YOU can have the most successful Prime Day filled with great savings? We’ve answered your common questions about Prime Day below. 


What is Amazon Prime Day?

Amazon Prime Day is a global annual savings event exclusively for Prime members. During the Prime Day period, shoppers will have access to hundreds of deals from all categories, including tech, home, beauty, fashion, and more, making it a sale that is worth your investment. Stay tuned for Cityline’s lineup of amazing deals that you won’t want to miss!


When is Amazon Prime Day?

This year, Prime Day 2023 is a two-day event from Tuesday, July 11, to Wednesday, July 12. This year marks Amazon Prime’s 10th anniversary in Canada since its launch in 2013. In the past ten years, Prime has evolved to serve Canadians across the country by working to offer Prime Free One-Day Delivery on millions of items to most cities and towns nationwide.


How can I sign-up for Prime? 

Becoming a Prime member is easy with a few clicks! Prime members have exclusive access to Prime Day deals, so you must sign up before the big day. Memberships cost $9.99 monthly or $99.00 annually. Create your Prime account today by signing up here. Signing up for Prime gets you access to more than just Prime Day; you can stream and download movies and TV shows on Prime Video, get FREE one-to-two-day shipping on millions of items, access to Amazon Music, and much more. 


How do I get access to Prime Day deals?

Once you create your account, you’ll be able to view some early deals available ahead of Prime Day on July 11 and 12. Many of the products you’ve seen on Cityline episodes can also be found on Amazon. Shop our storefront to access some of the top-trending products showcased by the experts on our show!


Can I add deals to my cart ahead of Prime Day?

Prime members will have access to exclusive deals that are only found on Amazon. If you want to keep track of deals ahead of Prime Day, Amazon recommends a few tips to help you find the best buys the sale offers.


  1. Create an Amazon Prime account and get a 30-day free trial now.
  2. Download the Amazon Prime app for iOS or Android and enable notifications for the items you’re most interested in, recent searches, and recently-viewed items. On Prime Day, you’ll receive notifications on any available deals. By visiting the Prime Day Deals page on the app, members can create personalized deal alerts to stay on top of the best deals.
  3. If you have an Alexa device, take advantage of its tools! Alexa can notify members up to 24 hours before a deal is available on items added to your list, shopping cart, or saved for later. With your permission, Alexa can also order items on your behalf, so you’ll never miss out on a Prime Day deal!


In the meantime, check out these lifestyle deals leading up to the main event:

JBL Flip Essential 2 – Portable Waterproof Bluetooth Speaker

Price: $99.98 ($159.98)


Philips Sonicare Dailyclean 1300 Rechargeable Electric Toothbrush

Price: $24.95 ($40.15)


Fire TV Stick 4K Max streaming device

Price: $38.99 ($74.99)


Amazon eero Pro mesh WiFi router

Price: $99.99 ($229.99)


Toshiba 32″ 720p HD LED Smart TV

Price: $249.99 ($349.99)